desic.
Book a demo (opens in new tab)
About · Phoenix · Chandler, AZ

Why desic Exists. And Who Builds It.

Phoenix businesses lose deals to slow follow-up and hours to manual work. desic builds the AI that fixes both. The person you talk to builds it.

Built by a founder from

  • American Express
  • ZBD
  • Vanguard
  • Bank of America
  • Discover
  • Wells Fargo
  • Phoenix Wealth Builders
  • Stellar One
See the career
Santos Hernandez, founder and CEO of desic
Santos HernandezFounder & CEO
The short version

A decade of data and product systems, now working for Phoenix businesses.

Financial services and real estate teams across Phoenix lose deals to slow follow-up. They lose hours to paperwork nobody has time to fix. Insurance agencies, lenders, brokerages, and property managers feel both. So do law and accounting firms.

Santos Hernandez is a Phoenix-based serial builder with 10+ years in fintech, product, and data infrastructure. He started at 11, building websites for insurance agents. He was Founding PM, then VP Data, at ZBD, and most recently Lead Product Engineer at Stellar One.

desic brings that to small and mid-size teams in Phoenix, Chandler, and the East Valley. One growth or back-office workflow, live in two weeks.

Today he works full time on desic and on Ship AI (opens in new tab), the community he founded: hands-on AI workshops and programs in Phoenix.

Book a 15-min demo (opens in new tab)Explore the free assessments

Elsewhere

Before desic

Where the experience comes from.

Former employers, as career history.

  1. 2021–202501

    ZBD

    Founding PM → VP Data

    • Helped scale the company from $0 to $12M ARR and from 10K to 3M users.
    • Ran AI governance and the compliance data infrastructure for MiCAR and MTL licensing.
  2. 2019–202102

    American Express

    Product Manager, Global Data Repository

    • Product manager for the repository that holds all Corporate Card data.
    • Led the first Chinese-American bank integration.
  3. 2014–201603

    Bank of America

    • $800K a month in financial product sales.
    • Built a retention strategy around 30 cross-sell products.

Also

Stellar One · Vanguard · Wells Fargo · Discover

Most recently Lead Product Engineer at Stellar One, before going full time on desic and Ship AI.

How desic works

You work directly with Santos.

No account manager, no handoff. The person who runs your demo scopes the workflow, builds it, and fixes it after launch.

  1. Diagnostic01

    Pick the workflow. Price the upside.

    One week, $1,500. We map where leads leak and follow-up stalls, estimate what it's worth, and write the build plan. Credited to the Sprint.

  2. Sprint02

    Build it. Put it in production.

    Two weeks, $5,000 flat. Connected to your CRM, with review steps where a mistake would cost a deal. Live with the people who use it.

  3. Run and extend03

    Keep it running. Pick the next one.

    30 days of fixes included. Then add Maintenance at $999/month, choose Engineering for the next workflow, or run it yourself with the handover doc.

Talk to the person who builds it

See a demo before you commit.

Fifteen minutes with Santos Hernandez: a working demo built around your business, and a straight answer on whether a two-week Sprint fits. Or start free with the Opportunity Assessment.

Book a 15-min demo (opens in new tab)Get a free assessment